This course is part of How to Make Money. Global, Profitable, Ethical.
Learn how to make money and solve dilemmas when starting a new business, using best practices from global companies.
Learn how to make decisions about employment, where and how to invest, sales, pricing, and profitability.
All sessions are taught by a Vice President and Chief Financial Officer (CFO), with a professional background in Fortune 500 companies, based on the class he teaches at NYU (New York University). No knowledge of finance is required. Each session can be viewed independently.
What You Will Learn
- The ability to understand and make informed business decisions.
- The ability to analyze the financial performance of any company or investment.
- A CSR certification to enhance your academic and professional credentials.
- The program is designed to foster networking, collaboration among participants, and interaction with executives and mentors from around the world.
Ideal For
- Participants with little or no financial knowledge who want access to world-class training and speakers, and to learn how to raise capital or run a profitable business.
- Experienced professionals.
- People who want to re-enter the job market.
- Young students eager to learn.
- People who are curious about what a postgraduate university class is like.
Program Overview
Welcome, my name is George Benaroya. During the day, I work as a CFO or Chief Financial Officer. I started my career at Procter & Gamble, then worked at Tetra Pak, Nivea, and currently in Private Equity.
I spent half of my career at headquarters in Switzerland, New York, and other cities; and the other half managing local operations in Europe, Asia, Latin America, and currently the United States. I have lived in 9 countries. These operations generated sales ranging from $20 million to $2 billion.
During my career, I visited customers and operations in 193 countries.
Once a week, I do something I am passionate about. I teach a postgraduate class at NYU, New York University. During the Christmas holidays, at the University of Salamanca in Spain, and on weekends, I teach a free program for high school students who connect online from 100 countries. There is no better return on investment than education.
I do not use textbooks in any of my classes. In each course, students learn something they can use immediately, at work, to get a job, or for their own personal benefit. You can see what students say about my teaching style by searching my name on Google.
For my classes at NYU, I invite the highest-level executives from Fortune 500 companies to speak to the class. The sessions are open to everyone, and the students themselves ask these executives questions directly. You are invited.
I make each of the lessons independent from the others (one lesson per course). Join me to learn how to manage a small business or a global multinational, and how to be Global, Profitable, and Ethical.
SYLLABUS:
Artificial Intelligence (AI). Do you have an idea for a start-up that uses AI to improve the way we manufacture, buy, or sell products and services? Do you want to convince your boss or investors that your strategy is solid using financial metrics? Are you curious about how you can benefit from research and take advantage of the lessons learned by those who have failed? Learn how to unlock the full potential of AI for your business idea.
By the end of the session, you will have learned:
- Market research in practice: why did you choose this class?
- How to obtain the best financial information. Free. SEC, company websites, brokers.
- The 3 best places to look for information on complex topics.
- How to ask questions at shareholder meetings.
- The total and marginal cost of a cup of coffee at Starbucks.
Speakers
George Benaroya
Global Vice President, CFO. Procter & Gamble, Tetra Pak, Nivea. Adjunct Faculty NYU (New York University)
Live Sessions
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Live session
Interview
29/03/2022 - 5:00pm (Madrid time)
Event link
"There is no better return on investment than education"
George Benaroya, Global Vice President, CFO. Procter & Gamble, Tetra Pak, Nivea. Adjunct Faculty NYU
Juan Manuel Corchado, BISITE, University of Salamanca
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Live session
21/04/2022 - 9:00pm (Madrid time)
Event link
"Enabling growth at Disney Parks, Experiences & Products"
Kevin Lansberry, Executive Vice President and CFO, The Walt Disney Company
*Session organized by NYU SPS -
Live session
28/04/2022 - 02:00am (Madrid time)
Event link
"Enabling global, sustainable growth at Coca-Cola"
Joanna Price, Senior Vice President. Chief of Communications, Sustainability and Public Affairs, The Coca-Cola Company
*Session organized by NYU SPS
How to Make Money: Introduction.
- Coming soon
Artificial Intelligence for your business idea
- Coming soon
The Professional Certificates for Executives offered by business leaders and leading universities aim to meet people's training needs by helping them acquire the professional skills most in demand today.
All certificates can be requested in the formats available at https://e4you.org/es/certificados
In this program, you can obtain three types of certifications:
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Executive Diploma or ‘Advanced Diploma’: general or comprehensive certificate awarded upon successful completion of a program or qualification. To obtain this certificate, it is necessary to:
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Have completed the basic training [B] and passed all mandatory courses [O] and at least one elective specialization course [Op].
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Have obtained all certificates of completion for the mandatory courses [O] and at least one of the elective courses [Op].
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Block Diploma (or ‘BLOC © Diploma’): Certificate awarded upon successful completion of all courses in a block or course ‘pack’.
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To obtain this diploma, it will be necessary to have successfully completed the courses included within the training block and obtained their certificates of completion.
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Course Certificate: Certificate awarded upon successful completion of a course. To obtain this certificate, it will be necessary to view at least 70% of the syllabus and successfully complete the defined course assessment activities (questionnaires, assignment submissions, …). You will find all the required information within the course.
Program diplomas or certificates
Executive Diploma
Block diplomas or certificates (‘BLOC © Diploma’) offered
Understanding Business Decisions
BLOC © Diploma
Certificate you can obtain if you successfully complete the following courses:
- How to become a millionaire by saving $5 a day.
- Headcount. Why do companies hire contractors?
- Inflation and pricing. Local and global price lists.
Understanding Financials
BLOC © Diploma
Certificate you can obtain if you successfully complete the following courses:
- Market research and how to find financial information. Free
- How to read any profit and loss statement and make your own
- How to read any balance sheet and make your own
- Foreign exchange and sales growth
Understanding Why CSR, Financial Data, AI, and Other Factors Are Good for Business - BLOC © Diploma
Certificate you can obtain if you successfully complete at least three of the following courses:
- Can you make money with sustainability?
- A solid marketing strategy based on financial metrics
- Artificial Intelligence for your business idea
- Best practices for management and business transformation
Course certificates offered
How to Become a Millionaire
by Saving $5 a Day
Each course in the program offers its own certificate. The certificate from one of the courses is used as an example.
Recommendations
George is an excellent speaker, capable of addressing complex financial topics and explaining them clearly and understandably. He is an international executive and entrepreneur with extensive experience. His approachable and conversational presentation style made it possible to convey the content in a relaxed and calm manner. I wish everyone who reports to me (and everyone I report to) had the knowledge and capabilities that George demonstrated.
Fred Stein
Senior Project Manager
George is an extraordinary presenter. For 90 minutes, he kept a large conference room full of senior executives with different roles captivated. It was highly informative and entertaining. He leaves everyone wanting more.
Chris Wallace
General Manager
George is an exceptional speaker, capable of addressing complex financial topics and explaining them in a truly simple way. He is an international executive with extensive experience, capable of quickly motivating an audience, and that is exactly what he did with me and many of the people around me! I especially appreciated his passion for treating people fairly, something I do not see very often in the business world. Thank you, George!
Mary Verrone
Global IT Organizational Change Management Strategist
Scholarships
All students in this training program will receive a scholarship certificate for each paid course. To obtain the certification, it is necessary to have viewed at least 70% of the syllabus and successfully complete the questionnaires and/or assignment submissions. The diploma will be received upon completion of the training.